Making flowers into a shape, not a decoration.

The flower clip started from a designer's drawing,
like a flower drawn with lines.

Rather than simply adding a flower motif,
the clip itself embodies the sculptural form of a flower.

We focused on the structure of the handle,
designing gentle curves like a plant.

We pursued a quiet and light form
that is flawless from any angle.

A balance of sweetness and style

Not overly sweet,
it naturally stands out in any outfit.

These are ANEMONE's claw clips,
where drawn flowers have taken shape.


As an ANEMONE staple

Several years have passed since its release.

The flower clip has become a staple item
chosen by many.

While being華やか (glamorous),
it naturally blends into any style.

It has been loved for a long time
as a subtle accent.

A new look for a classic.

Now that this flower clip
has become a classic,
the next thing we considered
was how to broaden its new appeal.

Its leading-role glamour
is one of this clip's charms.

While maintaining that charm,
could we create a slightly different look?


New color: Black

Newly added are
glossy black and
matte black.

Unlike the glamorous accents of
gold, silver, and brown,
black is a color that
subtly tightens up your styling.

Not overly sweet,
it conveys a subtle sense of determination.

It's not overly decorative,
yet it catches the eye.

We've added such a new look
to the flower clip.


More ways to choose

With the addition of black,
the ways to enjoy the flower clip have expanded.

It's not over-the-top when worn around the face,
and easy to use multiple at once.

You can freely choose
according to your hair length, volume,
and the style of the day.


Flower Clip

Glamour.
Softness.
And a new look.
ANEMONE's classic is
moving to the next stage.